Scott Hildebrand discusses the role of social media in today’s marketing mix. Scott defines social media and shares how consumers use social media in their lives today. Scott goes on to share how consumers have been affected by the social media buzz through videos, blogs, reviews, professional networks and personal networks. Scott shares that consumers have trained themselves to believe in the wisdom of crowds. He then shares ideas of how that phenomena can be use to develop advocacy for consumer products in the market place. 

Sherrie Perkovich provides great insight into viral marketing by clearly defining the process and using case studies to drive home useful, pertinent points. She also provides keys to success to drive success factors for all viral campaigns. The lines between traditional, direct, online, and viral marketing continue to blur. Target audiences are demanding unique, customized experiences on their terms, schedules. The net result is that customers want and expect more, marketers need increasingly sophisticated solutions to meet customer demands & deliver relevant messages to combat the consumer perfect storm that has been created. As a marketer you need to understand how to effectively use viral marketing.

Everyone is talking about social media these days. How do you get your organization involved and where do you start ? In this seminar Darcy Bevelacqua defines the 4 key steps to developing and executing your plan. It covers your strategy, technology, and metrics to help you create a successful program. Learn how to get started and what to consider before you engage with your customers and prospects in order to improve your success rate and build your brand reputation.

In this webinar, Sherrie Perkovich provides a detailed understanding of social media, while sharing how to make social media actionable. In this webinar, you will learn about the history of social media, be introduced to social media terminology and buzzwords, get an overview of viral marketing, understand why you want to become a “verb” and learn what you “must do” to be successful within the social media marketing space. Finally, Sherrie shares case study insights to drive home the points made within the presentation.

This webinar is designed to give listeners a general introduction to mobile marketing. We will discuss what mobile marketing can and cannot do and the various tools available in the mobile marketing toolkit. More importantly, we will discuss the important questions that must be answered to determine if mobile is right for your brand and the strategic considerations that must be done before starting down the mobile marketing path. Examples will be given to illustrate the results that mobile can achieve.

At least three things you will learn from this webinar include:
How to create a mobile strategy
What are the various tactics available with mobile
How to make mobile a competitive advantage for your brand

Communities are different than market segments. Community members can tell you which communities they are part of, segment members cannot. How are you maximizing communities in your business? Today, markets consist of dynamic communities form by individuals based on common needs, wants, and inches. In this webinar, Randy Hlavac discusses how to implement community marketing strategies. Randy discusses how segmentation as we know it is dead, and relationships are much broader than currently defined. He will share that marketing models are evolving where the marketing goal is to become the trusted gateway to relevant communities.