Mark Graham
Mark is the immediate past Chairman of the Direct Marketing Association Research Council. He began his 20-year database marketing career at Metromail and held key positions at Equifax, Epsilon and Acxiom before launching Bandera Consulting, which ultimately was purchased by Consortia. Mark is a frequent author and speaker. His experience includes strategic and tactical program development for many Fortune 100 companies in financial services, insurance, telecommunications, public utilities and pharmaceuticals.

"In a nutshell… with Data University you get on-site analysis, customized staff training and on-target recommendations. Plus, all the benefits of interaction with Data University’s thought leaders, perpetuated by your Web-enabled, 24/7 online access. The payoff comes with confirmation of progress and consistent follow-up, until all of your key people uniformly apply the DM techniques we know to be successful."

Jim Wheaton
Jim Wheaton is a Co-Founder and Principal at Wheaton Group (www.wheatongroup.com), a Chicago-based data management, data mining and decision sciences practice. The firm also offers full list processing capabilities, desktop access and campaign management software through its Daystar Wheaton Group, LLC joint venture. Jim has been a database marketing professional since 1981, with positions ranging from building and managing a leading data mining and strategic consulting practice, to profit and loss responsibility for several major direct marketing product lines. He has authored over 160 industry articles and speeches, is former Chairman of The DMA Analytics Council, and can be reached at 919-969-8859.