Mark Graham

Mark is President and co-founder of Data University, a business knowledge transfer organization that provides marketers with information, training and consultation regarding leveraging internal and external marketing data to accomplish customer acquisition, cultivation and retention goals. Most recently, Mark served as Senior Vice President and Chief Knowledge Officer of Yankelovich, where he was responsible for new product development, marketing and database analytics.

Mark is a former Chairman of the Direct Marketing Association Research Council and a frequent author and speaker. In 1985, Mark began his database marketing career at Metromail and has held key positions at Equifax, Epsilon, Acxiom, Consortia and Yankelovich.

His experience includes strategic and tactical program development for many Fortune 100 companies in financial services, insurance, telecommunications, public utilities and pharmaceuticals.

Mark holds a Bachelors degree in Mathematics from Delta State University and a Master's degree in Quantitative Business Analysis from Louisiana State University. Mark’s unique perspective on data and database marketing enables many of his clients to better understand how to present their value proposition to their customers.

Jim Wheaton

Jim Wheaton is a Co-Founder and Principal at Wheaton Group (www.wheatongroup.com), a Chicago-based data management, data mining and decision sciences practice. The firm also offers full list processing capabilities, desktop access and campaign management software through its Daystar Wheaton Group, LLC joint venture. Jim has been a database marketing professional since 1981, with positions ranging from building and managing a leading data mining and strategic consulting practice, to profit and loss responsibility for several major direct marketing product lines. He has authored over 160 industry articles and speeches, is former Chairman of The DMA Analytics Council, and can be reached at 919-969-8859.