Barry Barnett

Executive Vice President

CFM Direct

As Executive Vice President and a co-founder of CFM Direct, Barry focuses on designing data-driven direct marketing solutions to meet clients’ strategic objectives. His analytic background provides a framework for understanding how to put together the right direct marketing programs in the most cost-efficient manner. Barry functions as CFM Direct’s competency leader in Knowledge Management. Prior to co-founding CFM in 1989, he did market research for companies such as Coca-Cola, Wrigley and the NPD Group. He was also Director of Marketing Research for Donnelley Direct. Barry's wide knowledge of segmentation applications and modeling resulted in his being a featured speaker at various industry conferences, including American Banker/Bond Buyers, The Direct Marketing Association, and G.I.S. World.