Mark Graham

President and Co-Founder
Data University

Mark is President and co-founder of Data University, a business knowledge transfer organization that provides marketers with information, training and consultation regarding leveraging internal and external marketing data to accomplish customer acquisition, cultivation and retention goals. Most recently, Mark also served as Senior Vice President and Chief Knowledge Officer of Yankelovich, where he was responsible for new product development, marketing and database analytics.

Mark is a former past Chairman of the Direct Marketing Association Research Council and a frequent author and speaker. In 1985, Mark began his database marketing career at Metromail and held key positions at Equifax, Epsilon and Acxiom before launching Bandera Consulting, which ultimately was purchased by Consortia.

His experience includes strategic and tactical program development for many Fortune 100 companies in financial services, insurance, telecommunications, public utilities and pharmaceuticals.

Mark holds a Bachelors degree in Mathematics from Delta State University and a Master's degree in Quantitative Business Analysis from Louisiana State University. Mark’s unique perspective on data and database marketing enables many of his clients to better understand how to present their value proposition to their customers.