Donald P. Hinman, Ph.D

Senior Vice President for Product Development
Epsilon Targeting


Don Hinman is the Senior Vice President for Product Development for Epsilon Targeting.  In this role Don leads the product development and product management functions for Epsilon’s data products including the Abacus Co-op.  Don is often referred to as “Dr. Data” due to his experience and expertise known across the industry for the creation and use of external data in database marketing applications.

He is past Chair of the Direct Marketing Association’s Committee on Ethical Business Practices.  He is also a member of the Board of Trustees for the Direct Marketing Educational Foundation.  He is a frequent speaker for conferences and seminars in the direct marketing, CRM and database marketing industries.

Previously, he was the Executive Vice President and Senior Principal for Allant Professional Services.  Don led product development to help leverage Allant’s Predictive Intelligence engine, strategic and analytic services and marketing automation capabilities that enable marketers to execute acquisition, growth and retention strategies.

He has also served as the Group Leader for InfoBase Products at Acxiom Corporation.  In that role he led the product management of Acxiom’s data centric products, including InfoBase consumer and telephone enhancement, list products, and analytic and segmentation products. Don was also the Data Content Group Leader in the Data Division at the Acxiom Corporation.

Prior to joining Acxiom in October 1994, Dr. Hinman was Vice President and Performance Group Manager for The Lifestyle Selector Division of National Demographics & Lifestyles Inc. in Denver, CO (now Equifax DMS).  He was responsible for Product Development, Management and Improvement of direct marketing lists and segmentation/modeling services.

Prior to joining NDL in 1984, Dr. Hinman was Manager of Marketing Research Services at Arbitron Ratings Company, where he produced custom market analysis for radio and television stations, cable systems and advertising agencies. 

Don received his Ph.D. in Mass Communication Research from Bowling Green State University ( Ohio ) in 1979.  His dissertation was "Factors Relating to Salesperson Productivity at Small Market Radio Stations.”