The Coaches Corner

Add leading Subject Matter Experts (SMEs) – to coach and equip your team.

By subscription, you can access:

• A direct marketing expert or teams of experts
• Dedicated SMEs as close as your phone
• Coaching as-needed, when-needed
• As little, or as much as needed
• Pinpointing your specific needs and solutions
• Helping solve your problem efficiently
• Economical coaching…by the hour!

PLUS

• Online Webinars - solutions to address your specific need
• Over 140 hours of expert instruction as close as your PC

Our SMEs deliver decades of experience in all of the major direct marketing disciplines.
When you need “outside the box” thinking, you may need an expert from outside your company.  Now you can get the advice you need, tailored to solve your problem, delivered by a DM industry expert, at a price you can control and on the schedule you choose!  Only from Data University.
 

The Data University Coach’s Corner adds vital knowledge when you need it.
Data University was first in the US to offer direct marketing education and instruction online, on-site and on-target.  Now, Data University completes the circle with expert direct marketing consultation, virtually on-call!

 We deliver DM industry Subject Matter Experts by the hour to:

• coach when you need them
• solve a specific problem
• bridge a particular gap
• fill in knowledge you need
• help you win new business

DM industry veterans at your service
Our faculty of SMEs reads like a Who’s Who in the direct marketing industry. You’ll get the precise Subject Matter Expertise you need from a true Subject Matter Expert.  Now you can get expert advice quickly, easily and economically. Together, we determine your needs and connect you with the right SME. We recommend an experienced Coach who can deliver answers, selected expressly for you from our faculty of DM industry veterans, to assist in strategies and tactics that work:

• new idea generation
• idea expansion
• affirmation from an objective outsider
• maximizing one of the building blocks of your database marketing program
  • data gathering
  • information integration
  • market knowledge
  • financial performance measurement
  • touch point strategy

The Coach’s Corner levels the playing field
Small companies can compete more effectively by tapping the experience and expertise of our SMEs, as-needed, when-needed.  Mid-size companies can increase the impact of their DM staff with coaching from experts who may have been in the game much longer.  Goals are met, staffs are mentored and improved, everybody wins.  Large companies can pull in several SMEs. For instance, a database marketing company or advertising agency with six major clients in six different industries may need six different SMEs with six different skill sets.  Whatever field you’re playing on, the Coach’s Corner can level it.  The Coach’s Corner completes the circle to help you to be more competitive, from online learning and training, to consulting and engaging.

No long term commitment. No all-day meetings.
No high-priced consultants wandering the halls.  You can get started with as little as our three-month minimum, featuring as little as one hour each week on the phone or via a webinar.   Or you can tailor your plan to an hour or two each week or, for as long as you need them. The plan can be as flexible as you need it to be.

Use outside consultants without the high price and on-site presence
The personal time with your SME replaces expensive consultations. You get the undivided attention of an industry veteran, one who specializes in your particular challenge and has the answers and tactics you need today. Or you may need a team of experts, collected together from all over the country, for one purpose – to solve your immediate problem.  When you’re in the Coach’s Corner, you can access as little or as much of our DM brain trust as you need to solve your problem and reach your marketing goal.

PLUS – INCLUDED FOR A LIMITED TIME - Access our online library of DM knowledge.
When you sign up for the minimum engagement of one hour per week for three months, at only $300 per hour for expert consultation and support, you get instant access to the Data University collection of Webinars that address the challenges you are facing.  We have compiled over 140 hours of online database marketing solutions, delivered live by our SMEs.  It’s all there for you, your team or your entire department to review at no extra charge for the initial three months. If you choose, following the initial three-month engagement, you can continue using our library of solutions at a discounted subscription rate.

Get started with these easy steps:

First, the Interview, a survey of your immediate needs.  We can also identify areas of concern that may prevent problems down the road.  We will examine many campaign elements, including:

• prospecting and acquisition;
• cross-selling & retention efforts;
• engaging and enabling existing data;
• methodology to determine and identify data gaps;
• specific marketing campaign objectives;
• campaign implementation plans

From our findings, we then work together to determine the agenda for the first three hours of engagement.

• We identify the needs and suggest SMEs who can solve problems and provide the strategic plan.
• We make the introductions, complete the agreements and handle the financial arrangements
• We schedule the date and time of each phone consultation so you can circulate the agenda.
• SMEs can escalate to the tactical if needed, to deliver training and execution to put your data into action to reach your marketing objective.  As needed, we can provide complete service analysis and specialized services such as models, regression analysis and prospecting plans.

We’re in your corner!
We’ll put a veteran DM Coach in your corner. Call Data University today to schedule a free initial consultation.