College of CRM
|
FACULTY
|
WEBINARS
|
|
Best Practices in Marketing Automation and Marketing Analytics: A CRM
|
|
|
CRM: A Business Perspective
|
|
|
Customer Intelligence Systems and Their Marketing Applications
|
|
|
Increasing ROI of your database with rules based marketing
|
|
|
The Truth About Marketing Applications
|
|
|
CRM: A Practical Approach
|
|
|
Leveraging Customer Data to Drive Business Decisions
|
|
|
Hoffman Discusses CRM: Perception Verses Reality
|
|
|
Growth and Retention Solutions: The Value of Cross-Sell and Up-Sell
|
|
|
1. Prospect Models Technique 2. The Role of RFM (Even for Those Using Statistics-Based Predictive Models) |
|
|
|
1. 10 Winning Strategies to Drive Customer Value and Loyalty In Retail Marketing 2. Best-in-Class Customer Loyalty & Advocacy Strategies 3. Key Goals and Trends of Loyalty Initiatives |
|
Using A Customer Contact Center To Your Advantage
|
|
|
Data Mining and the Link to CRM
|
|
|
Retail CRM: A Roundtable Discussion
|
|
|
Leveraging Customer Information for More Effective Selling
|
|
|
Identifying the Best Customers to Retain
|
|
|
Building Greater Customer Lifetime Value. Increasing Portfolio Value One Customer At A Time
|
