DATABASE
MARKETING
BOOT CAMP
The
Program
The Data University Database Marketing Boot Camp prepares students
for developing successful marketing programs with data in mind. In the Boot
Camp, students will hear from many of the leading experts in the areas of
marketing communications, customer relationship management, and marketing
analysis, via recorded webinars, regarding the respective role of each in the
marketing and advertising process.
Format
The Data University Database Marketing Boot Camp
combines traditional "book learning" with recorded webinars and live instructor
led interaction to provide an in-depth review of database marketing.
Students will read portions of a book, view recorded webinars from subject
matter experts and participate in four, 90 minute, live webinar discussions
with the instructor. Students will be
able to prepare questions for these discussions and provide a solution to a
case study as a final project.
The Data University Database Marketing Boot Camp uses The
Business of Database Marketing, by Richard Tooker, as the base book for
defining the process of database marketing.
Gain access to many of the industry's leading subject matter experts, through twenty-seven
Data
University recorded webinars. These subject matter experts discuss how to apply proven database
marketing techniques discussed. Click
here to view the Data University
Boot Camp webinars.
Topics
Students
will learn from subject matter experts in the areas of:
Customer Relationship Management (CRM)
Database Core Competencies
Marketing and Communications
Research and Analysis
Privacy
Interactive & Multi-Channel Marketing
Social Media Marketing
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