Alvin Collins

Marketing Applications Lead

ChoicePoint Precision Marketing

Alvin brings to ChoicePoint a strong background in information technology, network infrastructure, and Campaign Management design and implementation. As an Oracle and Microsoft Certified Database Administrator, as well as a seasoned Campaign Management Implementer, Alvin understands both the front and back ends of Campaign Management and Business Intelligence solutions. With his eight years of technical background, Alvin is invaluable in helping tie existing corporate software and process with new, emerging technologies such as Campaign Management and Business Intelligence tools

Alvin's diverse skill set draws from years as a marketing consulting. In the four years prior to joining ChoicePoint, Alvin designed, installed, and successfully rolled out Unica Affinium based Campaign Management solutions at numerous companies ranging from financial institutions such as Wells Fargo and KeyBank to Travel and Leisure institutions such as Intrawest and Robert Mondavi.

Alvin’s years of experience with Marketing Applications and Business Intelligence tools have allowed him to author and present customized campaign management, Business Intelligence, and database training to names such as American Express, Intuit, and Readers Digest. Recent speeches include a joint case study with KeyBank at the NCDM and a joint case study with Wells Fargo at the Unica Users Convention.

Before his years as a marketing consultant, Alvin served as a Database Administrator with the United States Coast Guard. His knowledge of relational models enabled him to initiate the design of multiple databases for tracking the movement of Coast Guard personnel who were granted access to classified US Government material. The Rear Admiral of the Coast Guard presented Alvin with the Coast Guard Commendation Medal for contributing years of technical expertise.