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Chris Hamlin

Vice President of Strategic Consulting
Epsilon

Chris Hamlin is Vice-President, Strategic Consulting at Epsilon. Chris leads Epsilon’s large-scale professional services engagements related to B2C and B2B marketing programs, segmentation and communications strategies, loyalty programs, and marketing technology solutions.

He has more than 20 years of experience in the Direct Marketing industry, designing and delivering marketing products and services. His background includes hands-on knowledge of direct marketing best practices, customer analytics, data products, and CRM/database marketing solutions. Chris has extensive experience with the design and implementation of integrated marketing solutions, development and execution of results-oriented marketing strategies, business case development, database compilation and hygiene, customer analysis, segmentation, and predictive modeling. Chris has broad industry experience but currently specializes in the retail, hospitality, and high-tech.

Chris began his career in Direct Marketing at National Demographics and Lifestyles (NDL) developing customer databases and conducting research projects. Since then, he has worked with many leading marketing services and solution providers such as Customer Communications Group, Sagent, SPSS, EDS, and Polk. Over the years, Chris has led the development and marketing of several leading commercial data database marketing and data mining solutions, many of which are still in use today.

Chris has a B.S. degree in Mathematics and an M.B.A. from Regis University.




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