Arthur Middleton Hughes


Arthur Middleton Hughes is a recognized expert in e-mail, database and telecom marketing strategy. Arthur serves e-Dialog ( as their Senior Strategist. In this role he advises e-Dialog staff and e-Dialog clients on profitable strategies for using electronic communications in their marketing programs

A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd.Ed. (McGraw Hill 2006) and The Customer Loyalty Solution (McGraw Hill 2003). His book, Decreasing Customer Churn and Increasing Customer Retention and Profitability in the Telecoms was published by RACOM in 2007. With Arthur Sweetser he is publishing a new book in March 2009: Successful E-Mail Marketing Strategies: from HUNTING to FARMING (RACOM 2009).

Arthur is the founder of The Database Marketing Institute, Ltd. Through the Institute, he gave 28 two day seminars on Database Marketing from 1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates of the Institute’s training include 1,200 senior marketers from major US corporations. The Institute’s websites are and

Arthur's articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Columbia, Malaysia, Thailand and Portugal.