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Dennis Kooker

Chief Operating Officer
KnowledgeBase Marketing, Inc.

Dennis Kooker currently serves as Chief Operating Officer for KnowledgeBase Marketing, Inc. (KBM) where he oversees the four business units comprising KBM’s base of business as well as its centralized IT operations. While also responsible for business development and technology resource management, Dennis has been perhaps best known throughout his 15-year direct marketing career for product development activities that help clients improve their return on investment.

Prior to joining KBM, Dennis successfully led Alliance Data Systems’ (ADS) marketing database division through a period of rapid expansion by launching a new information business and creating a consumer recognition and identification system for multi-channel marketers. During his tenure there, ADS also achieved one of the top ten IPOs for 2001. Kooker’s previous background also includes many years of service at Experian, Metromail, & R.R. Donnelley & Sons where Dennis has held a broad ranging set of leadership positions in product marketing and development, client services, process improvement, quality control, data acquisition, information technology, and pricing.

Dennis holds a bachelor’s degree in biomedical engineering and an M.B.A. with concentrations in operations management and technological marketing from the University of Iowa. He has served previously on the A.M.M.A’s Board of Directors and as a direct liaison to the USPS on behalf of advertising mailers. He has also spoken on reducing mail costs at the DMA’s Fall Conference and led round tables on the subject.




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