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Mark Kovscek

Senior Vice President
Digitas

Mr. Kovscek is currently Sr. Vice President at Digitas. Mark formerly lead the Allant Analysis and Consulting practice, focusing on the development of analytic-based solutions for strategic marketing opportunities. He possesses extensive experience in integrating data and statistical analysis, database strategy and process change to address complex business challenges. The Analysis and Consulting group at Allant is responsible for developing sophisticated, creative and effective strategic marketing solutions.

Prior to Allant, he was a Principal Consultant for PricewaterhouseCoopers where he led the development of analytic solutions for Fortune 500 clients in Retail, CPG and Financial Services. He earned his Bachelor of Science degree in Mathematics and Industrial Management from Carnegie Mellon University.




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