Michael Schneider

Senior Consultant

Data University

Michael H. Schneider has 15 years of experience in direct marketing, risk management, and consumer management, as a senior manager, consultant, and senior analyst. He has broad management experience successfully integrating advanced analytical technologies into customer acquisition, management, and retention processes. He manages a direct marketing group, responsible for developing and executing marketing programs across multiple business lines, products, and channels, including creative development, customer research, program development, production, and analytics. He managed the pre-screened acquisition program for a direct-to-consumer mortgage company. Michael is an expert at developing and executing direct marketing programs in financial services. He has PhD from Northwestern University in Industrial Engineering and Operations Research. Michael can be reached at 215-837-7470,