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Neil Murphy

Neil Murphy

Database Marketing Manager


Encompassing over 10 years in the Marketing, Database Marketing & Market Research arena prior to becoming Database Marketing Manager at BankAtlantic in Ft. Lauderdale Florida, Neil has worked mainly in the area of community financial institutions. His primary focus has been determining best targets and marketing strategies and executing profitable acquisition, cross sell, upsell and retention programs across all marketing channels.

Neil’s primary role at BankAtlantic is to bring all parts of the customer, prospect and market puzzle together in concise, strategic solutions for internal customers: sales and management, and external marketing partners. By coordinating the efforts of internal resources and the skill and knowledge of partners with the many data sources available to both, he continues to manage the creation of the most comprehensive, and profitable direct marketing solutions and strategic recommendations for BankAtlantic

Neil is an active member in the DMA List & Database Council and has written for the American Banker's Association Library including a paper on Database Marketing published in 1996.

Neil holds a B.A. in economics from the State University of New York in Albany and an MBA in Marketing from The College of St. Rose also in Albany New York.

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