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Barbara Lewis


Barbara Lewis

MarQuant Analytics, LLC

Barbara Lewis, a former journalist turned marketing consultant, teamed up with her classmate, Dan Otto, when they graduated from the UCLA Anderson School of Management in 1995. As consultants, the two developed a number of computer models for clients. They began commercializing their models and started licensing their proprietary software. They formed MarQuant Analytics, which has four software products, all of which optimize the marketing budget.

Barbara began her career as a reporter for national publications and wrote for the Wall Street Journal, the Associated Press, the Los Angeles Times, the Dallas Times Herald, among others. She has been involved in strategic planning and marketing, both as a consultant and an in-house marketing director since 1978. Barbara also lectures at the Anderson School and Mount St. Mary’s College.

Barbara became a consultant in 1990 and has developed strategic, business and marketing plans for national, regional, local firms and individuals. She has facilitated strategic planning sessions, established marketing departments, hired marketing directors, implemented databases, conducted comprehensive research and trained professionals in marketing.

Barbara received an MBA from the Anderson School at UCLA and a BA from the University of Vermont.

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