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College of Research and Analysis


Tony Agresta   Interactive Analytics from a Sales Perspective
Dave Berry & Neil Murphy   Analytical Techniques: A Primer to Success
Steve Briley   Understanding Your Customer: A Quantitative Approach
Dwight Emery   Building a Better Prospect Universe: How Advanced Analytics Helped a Major Non-Profit Improve Its Direct Marketing Programs
Dwight Emery & Frank Days   Improving Customer Profiling and List Selection with Automated Analytics Based on Genetic Algorithms
Gene Ferruzza   An Introduction to Neural Networks
Mark Graham   Foundation Analysis: Understanding the Data and Profiling
Randy Hlavac   Improving Messaging and Product Targeting Using Demographic and Lifestyle Data
Randy Hlavac   Conjoint and Market Basket Analyses
Mark Kovscek   Growth and Retention: Keeping the Good & Making Them Better
Barbara Lewis & Dan Otto   Optimize Your Cross Sell Program
Barbara Lewis & Dan Otto   Boosting Profits by Driving Customer Lifetime Value
Barbara Lewis and Daniel Otto   Using Econometrics to Boost Revenues, Profits & CLV
Margie Lymperis   Cross-sell & Up-sell Strategies Using Segmentation
Ron Marsh   External Data: Enhancing Prospect and Customer Targeting
Ron Marsh   Grouping Tools, Including CHAID: Applications and Benefits
Ron Marsh   Case Studies of Successful Application of Lifetime Value
Doug Newell   Predictive Modeling: Genetic Algorithms
Doug Newell   Database Marketing Industry Perspectives: Analytical Approaches
Doug Newell   Who Is Afraid of Big Bad Data: A Machine Learning Approach
Olivia Parr-Rud   An Overview of Predictive Modeling with SAS Enterprise Miner
Sandra Piccillo   Using Segmentation to Better Target Your Prospects
Olivia Rud   Quantitative Approaches for Segmenting Lists
Olivia Rud   Predictive Modeling: Regression Analysis
Brad Rukstales   Integration of Focus Groups & Survey Research into Loyalty Marketing
Olivia Rud & Jim Wheaton   Enhancing Your Bottom Line Through Lifetime Value
Brad Rukstales   Database Marketing Case Studies: A Broad Perspective
Brad Rukstales   Clone Modeling for Customer Acquisition
Brad Rukstales   Measuring your Customer Retention Marketing Efforts: Best Practices Case Study
Bill Schneider and Lane Ware   Predictive Modeling for Non-statisticians
Kurt Seemar & Trich Schultz   Marketing Attribution Evaluating Marketing Touch Points On The Customer’s Path To Conversion
Tiffany Weatherly   Segmentation Systems and Their Use in the Prospecting Process
Qizhi Wei   A Data Driven Approach to Multichannel Attribution
Jim Wheaton   Capturing the Touchpoints: Database 101
Roy Wollen   A Modern Approach to RFM Segmentation


guy_at_computer_40Better equip yourself and your associates by learning from Data University subject matter experts in these specific areas. You should expect to enhance your skill and knowledge levels, while generating many ideas that will help your organization become more profitable.

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