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Kevin Johnson


Kevin Johnson

Senior Vice President of Products and Marketing
Digital Impact

Kevin Johnson brings extensive industry experience to Digital Impact, where he leads the product development and marketing organization. Prior to joining Digital Impact, Johnson was the senior vice president of client services at Netcentives, a leading provider of relationship marketing technology and services. Johnson managed all aspects of Netcentives' email marketing group, formerly Post Communications. Prior to his tenure at Netcentives, Johnson co-founded and served as CEO of, an e-commerce business providing hard-to-find local specialties straight from the world's best sources. Johnson also spent six years with the Boston Consulting Group, where he provided strategic and operating expertise to leading multinational companies. Johnson holds an M.B.A. from Stanford University and a B.A. from the University of California at Berkeley.

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