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Trich Schultz

Trich Schultz

Principal & Analytical Strategist
Analytical Marketing Innovations (AMI)

Trich is a demonstrated problem solver, and over her career she has helped many clients with their marketing analytics,   in many cases developing new approaches to address unique problems.

Before co-founding AMI, she was Senior Statistical Consultant at KBM Group and was credited with developing several analytical products, including health-related and digital segmentation methods. Trich has also focused on marketing analytical efficiencies, developing a list optimization system and automated models.

Prior to KBM, Trich worked for Sprint, American Century Investments and G.E. Capital.

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