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David Freed


David Freed

Founder and President
Marketing Data Auditors.

In his role as president Mr. Freed is responsible for the organization’s strategy and business development, while working closely with the auditing staff to help ensure the delivery of quality services.

With vast experience in the marketing data industry, Mr. Freed is well suited to apply this knowledge to assist other organizations with their use of marketing data. During fifteen years of experience with R. L. Polk & Co a leading supplier of marketing data to the automotive industry, Mr. Freed had a variety of data-related roles. As Senior Vice President, Mr. Freed was the leader of the organization’s data licensing operation, list distribution team, and Software Services business unit. He worked closely with major client companies such as American Honda, Mercedes-Benz USA, and BMW of North America.

Mr. Freed left Polk and became a founder of SwankSpace, an e-commerce organization providing office furnishings to various businesses throughout the U.S. and Canada. In this role Mr. Freed gained experience with e-commerce and the requirements necessary to capture, store, and maintain transaction data, while at the same time ensuring compliance with contractual and regulatory requirements associated with data gathered through various electronic mediums.

Most recently, Mr. Freed served as Director of Data Services at Alliance Data Systems, a leading provider of transaction, credit, and marketing services. In this role, he was responsible for the acquisition of consumer marketing data, while ensuring that its use was compliant with the privacy policies of both Alliance and its clients, which included such companies as Limited Brands, Inc., Lane Bryant, and Abercrombie & Fitch.

This experience is complemented by a Bachelor of Science degree in management from Oakland University in Rochester, Michigan and a Masters of Business Administration from the University of Denver.

Mr. Freed currently resides with his family in Apple Valley, Minnesota.

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