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Francey Smith


Francey Smith



Francey Smith is one of the early adopters of using customer information for competitive advantage in the retailing industry. She started the Retail Marketing Services department at Bloomingdale’s, the $1.5 billion division of Federated Department Stores, in the late 80’s where she built a customer marketing file of close to 3 million customer names, addresses and SKU level purchasing data. Her department was positioned as an in-house direct and database marketing agency providing data based business solutions for marketing, merchandising, credit acquisition and retention, and store operations including clienteling. She has applied her marketing skills with direct marketing agencies, customer tracking software, and media sales and marketing for radio, TV and newspapers.

She firmly believes that becoming customer focused is key to success and growth for today’s businesses whether B2B or B2C. In 1999 she opened her consulting practice and now concentrates on advising both B2B and B2C clients, and their service providers, how to achieve a customer centered business model.

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