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Jeff Fread


Jeff Fread

Co-Founder and Principal
CDG Consulting Group

Jeff Fread has over 25 years of experience in international and domestic financial services. He is a co-founder of CDG Consulting Group. Recent projects have included litigation support, portfolio valuations, design of customer based analytic systems, loss forecasting, new account acquisition modeling, best practices benchmarking studies, and customer lifetime value studies.

Jeff spent 12 years with Advanta Corp. with specific responsibilities for Decision Support, Credit, Collections and Information Technology. Early on Advanta recognized the need to use detailed customer information to optimize portfolio performance and drive innovation. Under Jeff’s direction it implemented a customer-driven analytical database to support quality decision-making. Jeff created a separate unit to extend the skills and techniques for decision support to the Mortgage, Business Card, Insurance, Great Expectations (a relationship company) and International groups of the Company. This unit designed databases, explored potential joint venture opportunities, and developed targeting, test design, modeling, and database structures for each business.

Jeff also led the international market expansion strategy for Advanta. This included the creation of a joint venture with the Royal Bank of Scotland to market credit cards in the UK. Launched in September 1995, the unit consistently exceeded expectations. Jeff also evaluated market opportunities in Germany, Spain, Canada, Australia and Taiwan.

Prior to joining Advanta, Jeff worked for Arthur Andersen & Co. as a Manager in the Audit Division. He focused on the Firm's Profit Improvement Practice, a combination of audit and business consulting services. Jeff holds a Bachelors of Science in Economics from the Wharton School as well as a Bachelors of Arts in English from the University of Pennsylvania.

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