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Maurice Parisien

Parisien

Maurice Parisien

Senior Market Strategist

Maurice Parisien is an experienced marketer, coupled with consultative and management experiences in marketing and communications with both small and large corporations.  Most recently, Mr. Parisien held the position of Vice President of Marketing & Membership for Air Evac EMS, Inc.  In this capacity, Maurice was responsible for profitably growing the membership of this rural based air ambulance service. Reporting to both the president and a board of directors consisting of private equity investors, management responsibilities included the disciplines of sales, marketing and public relations.

Prior to being recruited by Air Evac EMS, Maurice held a position of VP of Strategy Development for Marketing Direct, an integrated database marketing services agency.  In his capacity at Marketing Direct, Maurice was responsible for working with account teams and the client to assess client marketing needs and map integrated strategies and tactics that were ultimately implemented by the agency.

Mr. Parisien’s marketing career began with 14 years in sales and brand management with Nestlé-Purina Petcare Company, Inc., formerly Ralston Purina Co.  Interested in establishing a valued-added marketing and communications consulting agency, Maurice left Ralston Purina in the late 80’s and founded, built and operated for 5 years, a successful marketing and communications consulting firm, Strategic Communications Group, Inc., St. Louis, MO.  Consulting projects included marketing and strategic planning with for-profit, as well as non-profit businesses in various industries from consumer package goods and small manufacturing to the legal profession.  Clients included: Monsanto, Ralston Purina, Mallinckrodt, Eveready Battery Co., Purina Mills, Inc. and the YMCA of Greater St. Louis.

In his tenure with Maritz, Mr. Parisien designed a strategic database marketing planning and tactical implementation process.  As VP, Consulting and Management Services, Maurice led a team of consultants utilizing this assessment and planning tool with a number of Fortune 500 clients to the ultimate enhancement of their database-driven marketing and customer service initiatives.  A sample list of clients served include: XEROX Corporation, ODP Division, Rochester, NY; Bell Atlantic Mobile, Bedminster, NJ; GTE Telephone Operations, Dallas, TX; Brunswick Corporation, Lake Forest, IL; Toshiba CSD, Irvine, CA; Storz Ophthalmics, a Division of American Cyanamid, St. Louis, MO; McKesson Drug Company, San Francisco, CA; and Waste Management, Inc., Oakbrook, IL.

An experienced marketing strategist, Mr. Parisien has successfully served his employers and clients by providing pragmatic strategic thought that focuses on the needs of the customer and the enterprise resulting in improved top-line and bottom-line results.  An effective speaker and lecturer, Maurice has presented his theory of customer relationship development (CRD) to both academic and practicing database marketers.

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