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Sandra Gudat


Sandra Gudat

President & CEO

Customer Communications Group, Inc.

In a career that spans through three decades, Sandra Gudat is considered a pioneer in the field of relationship marketing. As president and CEO of Customer Communications Group, Inc. (CCG), she has helped define the field of CRM which recognizes the importance of existing customers by seeking ways to increase customer loyalty.

Sandra has been instrumental in building CCG’s Fortune 1000 client base which has included such notable clients as: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results which have had a significant impact on CCG’s clients’ bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.


Sandra has been a featured speaker at national marketing conferences, including the Direct Marketing Association’s Annual Conference, National Center for Database Marketing Conference, Direct Marketing Days New York and the Retail Advertising and Marketing Association’s Retail Advertising Conference. She also consults and leads seminars with private businesses on the creation and implementation of database marketing programs.


Sandra is an active member of national marketing organizations including the American Bankers Association (ABA), the Direct Marketing Association (DMA) and the Retail Advertising & Marketing Association (RAMA).

For more information about CCG, please visit

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