What Do The Best Multi-Channel Marketers Know (and when did they know it?)
In this webinar, Roy Woolen, President and Founder of Database Marketing Consulting, Inc., provides his insights into database marketing industry. In this interview, Roy speaks about multi-channel marketing efforts and where he envisions the industry going in the next 10 years. Through this interview, Roy shares his industry perspective that includes the use of direct mail, ideas about how companies should align their marketing efforts into one acquisition and cross sell segment, and thoughts about the most creative ideas occurring online today. Additionally, Roy will share how electronic communities are becoming one of the most effective marketing strategies.
DataBase Marketing Consulting, Inc.
Roy Wollen has 20 years of experience in direct marketing. For the past 13, Roy has been on the vendor side with Experian, as well as Direct Marketing Technology.
Roy Wollen’s assignments at Experian centered on clients, using databases to solve business problems. Roy has led some of the top direct marketers in country across industries, particularly in e-commerce, retail/catalog, financial services.
Roy has authored a book on database marketing, as well as being active in several direct marketing trade associations, such as the Direct Marketing Association (DMA) and Chicago Association of Direct Marketing (CADM). Roy sponsored several events supporting direct marketing education via the Direct Marketing Education Foundation (DMEF). Roy is a regular speaker at National Center for Database Marketing (NCDM) conferences as well as at business schools such as Northwestern University, Columbia College and DePaul University.
Prior to Experian, Roy worked on the client side, for database marketers such as Bloomingdale’s Direct and Hewlett-Packard in the catalog division. In addition, Roy worked for Ogilvy & Mather, the global advertising agency, which emphasized strategy and writing skills in addition to tactical media planning and research.
Roy has a Master of Science degree from Northwestern University’s Integrated Marketing Communications program (IMC). The IMC program is a world-class direct marketing program that was founded in 1988 as the first graduate degree education in direct marketing. At Northwestern, Roy was founder- and editor of the alumni newsletter. As part of the program, students do a summer residency at a leading direct marketing company. Roy’s residency was at IBM Corporation, in their Prodigy online division.