Understanding Your Customer: A Quantitative Approach
Vice President Analytical Service
Merkle Direct Marketing, Inc..
Steve Briley is Vice President of Analytical Services at Merkle Direct Marketing, Inc., having joined in 2002.
Steve is responsible for developing data and analytical strategies for several new vertical extensions at Merkle, data and analytical product development, oversight of development efforts for Merkle’s national consumer prospect database (DataSource), and general thought leadership for Analytical Best Practices in Database Marketing Management.
Steve has 19 years experience in several direct marketing related areas: analytics, consulting, new product development, results analysis/management, advertising and market research in the consumer, small business, pharmaceutical, and government sectors. Extensive experience developing and leading several analytical-based direct marketing teams on both the client side and consulting/service sides of direct marketing organizations.
Prior to joining Merkle, Steve served in various direct marketing and marketing science related roles with Health Products Research, Snyder Communications, AT&T Consumer Marketing, AT&T Bell Laboratories, and the U.S. Census Bureau.