Integrated Marketing: Looking at Your Sales Channels
Are you taking advantage of all your sales channels? Are you limiting your organization by focusing on one sales delivery channel? In this webinar, John Miglautsch challenges your thinking in how to best reach your customers. You will learn how integrated marketing can be successful within your sales organization. You will also gain insight into how sales channels can work together, observe the components of a three-dimensional marketing context strategy and understand how to contact strategy can boost your sales efforts.
Founder and Chairman
Miglautsch Marketing, Inc.
John Miglautsch founded and currently serves as Chairman of Miglautsch Marketing, Inc. in Waukesha, Wisconsin. Miglautsch Marketing provides database marketing systems and consultation to direct marketing clients across North America and the EU. Their Model-to-MailTM system allows ordinary marketing people to increase profits by building statistical models at their desk in only a few hours. John is a regular columnist for DM News, speaks and writes on database marketing nationally and internationally.