Marketing In The Facebook Era
Clara Shih, Ryon Harms and Frank Jamieson
Facebook has become a very viable and large marketing tool in the social media space. In this webinar you will hear from marketing experts as they discuss the marketing opportunity with Facebook, how to take advantage of Facebook in your marketing efforts and, as marketers, what are the specific skill sets needed to compete in the Facebook era.
Clara Shih is Chief Executive Officer of Hearsay Social, a rapidly growing Silicon Valley technology company whose leading social marketing platform is used by large global brands including Farmers Insurance and 24 Hour Fitness to manage their corporate and local Facebook, Twitter, LinkedIn, and Google+ Pages.
Shih is a pioneer in the technology industry, as an engineer, celebrated author, thought leader and successful technology entrepreneur. Shih has been named one of FORTUNE's Most Powerful Women Entrepreneurs of 2011, one of Fast Company's Most Influential People in Technology, and one of Businessweek's Top Young Entrepreneurs. She brings a wealth of experience from previous technology, product, and marketing positions at Google, Microsoft, and Salesforce.com.
In 2007, Shih developed the first business application on Facebook called Faceconnector, and subsequently authored The New York Times-featured bestseller, The Facebook Era: Tapping Social Networks to Market, Sell, and Innovate, which has been translated in nine languages and is used as a marketing textbook at Harvard Business School.
Shih holds BS and MS degrees from Stanford University, as well as an MS from Oxford. She also serves as an advisor for Good Karma (formerly Camp Amelia), a non-profit she founded which develops and funds technology education programs, curriculum, and software for developing countries in Africa and the Middle East.
Director of Social Media
Farmers Insurance Group
Ryon Harms is the Director of Social Media at Farmers Insurance Group. He is a sought-after speaker at leadership conferences and lectures on social media marketing for the MBA program at the Pepperdine Graziadio School of Business Management. As a journalist he covered the regional business, music and theater beats for the Los Angeles Daily News. Ryon lives with his wife and daughter in Los Angeles, where he posts about careers, networking and social strategy.
Applied DM Research
Frank Jamieson is President of Applied DM Research offers a fully integrated suite of marketing database solutions for b2c and b2b programs that includes customer profiling, sales funnel analytics, prospect database development, market segmentation and database cleansing. We also offer project management services for direct marketing and digital marketing campaigns.
Customer Profiling, Prospect Database Research,Market Segmentation, Database Cleaning, Media Targeting Profiles, Email Appending, Telephone Appending, Computer Mapping, Direct Marketing, Lead Generation, Database Marketing, Digital Marketing, Demand Generation and Sales Funnel Analytics.