Mail Works. With your Data, With Your Media Plan, With Your Customer Communication
George McHale with the USPS share how USPS clients can benefit from three “New” direct mail value proposition extensions. George details effectiveness, reach and performance as the driving forces behind direct mail benefits. He shares how direct mail is targetable, measureable and accountable and can generate high return on investment.
New Business Acquisition Specialist
United States Postal Service
For over 30 years, George McHale has worked to create, improve and deliver the financial value that the US Postal Service provides to the American economy and mailing public. He innovates, creates, transforms, and “leads the charge” when revenue results and high quality performance for customers are at risk. Currently he is facilitating a Sales Leadership transformation to help the USPS position its products and services better across all customer channels and segments.
George's career spans Transportation, Logistics, Operations, Finance, Marketing, National Account Management, Sales Training and Sales Management in NY City, New Jersey, Connecticut and now Wash. DC / Northern Virginia, with corresponding home changes.
An Executive MBA from the University of Connecticut School of Business provides him with the coaching and leadership skills he used most recently at US Postal Service Sales Headquarters to acquire New Business revenue streams nationwide by serving customers business mailing objectives effectively.
His favorite expertise is in leading teams of Direct Mail Specialists who work closely with the country’s largest advertisers to grow their use of mail by getting it to work harder and more effectively for them. One of the most exciting aspects of an “integrated, go-to-market” Direct Mail strategy for companies of all size and shape is how well mail facilitates and enables identification and validation of new sales leads and prospects.