Firm Offer Marketing Programs: Pre Approved Offers
In this webinar, Michael Schneider provides detailed insight into conducting firm offer marketing campaigns. Michael discusses some of the regulations regarding these programs and discusses several of the key cases that have been decided regarding firm offers of credit. Additionally, Michael discusses managing the firm offer marketing program. It is webinar you will learn why firm offer programs have changed over the years. You will also understand the differences between firm offers of credit and Invitations To Apply offers.
Michael H. Schneider has 15 years of experience in direct marketing, risk management, and consumer management, as a senior manager, consultant, and senior analyst. He has broad management experience successfully integrating advanced analytical technologies into customer acquisition, management, and retention processes. He manages a direct marketing group, responsible for developing and executing marketing programs across multiple business lines, products, and channels, including creative development, customer research, program development, production, and analytics. He managed the pre-screened acquisition program for a direct-to-consumer mortgage company. Michael is an expert at developing and executing direct marketing programs in financial services. He has PhD from Northwestern University in Industrial Engineering and Operations Research.