Intelligent E-mail: Marketing Creative Development and Assessment
In this webinar, Brian Handrigan defines the Intelligent email Marketing Model,
the components of an Affective email Marketing Plan, and The use of testing & audience targeting to drive creative & messaging. Brian also provides a Campaign Assessment –
(1) What the heck is a “Response” in the world of email, (2) They opened the email, “What Next”, (3) Additional uses of email in developing customer relationships. Finally, Brian utilizes a case study to share how all the attributes of the email campaign should be incorporated.
Brian D. Handrigan
Vice President, Strategic Technologies
Marketing Direct, Inc.
Brian is a recognized expert in the fields of eBusiness strategy, applied marketing, advertising and new media technologies with over 13 years experience. He has been intimately involved in leveraging technology to achieve organizational objectives spanning the range from new media production and outsourced content management through to global brand management tools and integrated publishing technologies and inward & outward facing eBusiness initiatives. Brian’s Internet experience includes working with clients such as AON, Wal-Mart, Ernst & Young, SW Bell, Caterpillar, etc.
Prior to taking on the role of Vice President, Strategic Technologies at MDI, Brian worked with clients solving advertising, marketing and eBusiness challenges, literally around the globe. Brian held the position of Technical Director of Digital Dimensions (the first U.S. outsourced advertising content management company) and developed content management, automated print production and Internet solutions for clients such as Victoria’s Secret, Caterpillar & Fingerhut.
Upon successfully selling the business, Brian brought his experience to London, where he was Managing Director of Fusion DSG – the European technology arm of the Vertis group of companies. While under his direction, the unit worked with some of the largest brands in the world. The group managed the global distribution of advertising materials for Rolex, won the review for brand distribution agency for Barclay’s Bank, and provided technology / Internet consulting services to the leading advertising and marketing agencies across Europe (including J. Walter Thompson, Ogilvy One, Legas Delaney, WCRS, Euro RSCG, 180bv, and Lowe Group).
Brian holds a Bachelor of Arts degree in English and a Masters in Business Administration. He has been an active supporter of St. Louis technology based industry through his board position with the St. Louis Regional Chamber of Commerce. His publishing and speaking activities range from Siebold Seminars, to the American Prepress Association to the Korean Expo.