E-Mail Marketing In A Changing World
Bennet Kelley & John Ardis
E-mail marketing is alive and well if done correctly. Understanding the ins and outs of proper e-mail marketing in an integrated environment is necessary for success. In this webinar, John Ardis and Bennet Kelley will discuss email marketing in a changing world. John and Bennett will share that e-mail marketing is alive and identify several paths to success. They will discuss the marketersí top e-mail challenges and detail the legislative laws associated with conducting e-mail marketing campaigns.
Associate General Counsel
Before joining ValueClick, Inc., Kelley represented a number of multi-media marketing companies in private practice. He is an authority on the regulation of e-mail marketing having published commentaries and testified on pending Spam legislation.
Kelley also was Vice President of Business, Legal & Governmental Affairs for Network Commerce, an Internet infrastructure and services company; and General Counsel of ETM Entertainment Network, an entertainment technology company.
Mr. Kelley has almost twenty-five years of political experience and was the Co-Founder and former National Co-Chair of the Democratic National Committee's Saxophone Club, the party's young professional outreach and fundraising organization.
Vice President of Corporate Strategy
John Ardis joined ValueClick in March 2000 and serves as vice president of strategic initiatives, where he is responsible for the development and management of strategic clients, as well as for the development of integrated client solutions across all of ValueClick's various businesses. From March 2000 to July 2001 Mr. Ardis served as ValueClick's vice president of marketing and managed the Company's public relations, advertising/promotions, and market research initiatives. Prior to joining ValueClick, Mr. Ardis gained more than eleven years of data-driven direct marketing experience with database marketing firm Customer Development Corporation - now ChoicePoint Precision Marketing - where he held vice president and managing director positions and was responsible for client development and management, as well as being involved in corporate strategy. Mr. Ardis hold a B.F.A. from the University of Illinois.