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Fueling Growth by Integrating Multi-Channel Data Marianne Llewellyn $39.99


Description:

Integrating data from multiple channels presents a unique challenge for any organization. Successful businesses today realize the value of combining integrated off-line customer profile of purchase history with online profile information to create a 360° view of the customers. In this webinar, Maryanne Llewelyn will share how to successfully combine online and off-line customer data for analysis purposes. You will understand how to combine data are being analyzed to drive actionable insight and realize the benefits of increasing customer lifetime value.

Speaker Profile:

Marianne Llewellyn

Director of Stategic Services
Coremetrics

Ms. Llewellyn brings eight years of consulting and over four years of marketing analytics and strategy experience to the Strategic Services group. She currently manages one team of consultants and another team focused on client education. The Strategic Services team has worked with its clients to deliver over $70MM in incremental annual revenues. Selected clients of Strategic Services include Eddie Bauer, Victoria’s Secret, Bank of America, The Home Depot, Bass Pro Shops, Oakley and Kodak Gallery.

Just prior to joining the Coremetrics team Ms. Llewellyn was the Vice President of Marketing and Business Development at the award-winning, multi-media marketing firm Three Mountain Group, LLC. While at Three Mountain Group, she established strategic relationships with leading media and entertainment companies such as VH1 and Carsey-Werner-Mandabach. Ms. Llewellyn’s marketing analytics career began as an early employee of Digital Impact (An Acxiom Company). Earlier professional experiences include various consulting positions at A.T. Kearney, Inc., Hewitt Associates and PepsiCo Food Services.

Ms. Llewellyn has a Bachelor of Science in Mathematics from the University of Notre Dame and a Master of Business Administration from the University of Chicago, Graduate School of Business.