CRM: A Business Perspective
In this webinar, Robert Bellomy defines many CRM fundamentals such as what is CRM, why real time information access is critical to developing a good CRM system, why it is necessary to gain total organization commitment, ideas for segmenting your customers, how to create a customer strategy, the closed loop process and defines a touch point alignment. Robert also shares two case studies detailing how CRM was successfully implemented.
Robert has over 25 years of diverse Marketing background. His sixteen plus years experience on the agency side with M/A/R/C Research and Targetbase included marketing research, database marketing, event marketing and database technology. Major clients included RJ Reynolds, Sara Lee and NASCAR.
On the client side as Director of Database Marketing for AT&T Wireless, Robertís team provided CRM strategy, database technology, statistical modeling and database operational support for customer base marketing.
For the past two years as President of Bellomy Consulting, Robert has worked with Maxim Direct, Targetbase Marketing, Cingular Wireless and Sony.
Robert holds a B.S. in Business Administration from UNC-Greensboro.