12 CREATIVE Steps to your Successful Direct Marketing Effort EVER
In this webinar, Carol Levy shares the differences between advertising brand and direct marketing. She shares what media works well for direct versus simple image marketing or branding. Carroll also provides 12 key elements to making direct marketing work. She provides insight as to how to stay focused to the very end of the Project. Carol shares how the direct marketing challenge you want to accomplish determines the strategy and what it takes to bring that to completion.
Creative Director and LENSER Partner
Creative Director and LENSER Partner Carol Worthington-Levy is one of the nation’s only 8-time DMA Echo Award winners — in three categories: Catalog, direct mail, and eCommerce. In fact, she’s the world’s first Echo Digital Award winner. (The DMA Echo Award is given only to the campaigns that show the world’s best strategy and highest numbers for response and order size.)
With this kind of track record, suffice it to say that accountability is part and parcel of what she and her Creative Services team provides LENSER clients. Their work and consulting has provided breakthroughs for their clients in catalog, direct mail, email, web and more.
Carol is known as a “control buster” and a strategic thinker who works both hands-on and directing her team to infuse quality and intelligence into the design, copywriting and photography every project. Her pragmatic approach to catalog work: getting the job done with the best client service, and with measurable performance as top priority. What’s Carol’s secret that’s helped her create some of the world’s most effective direct marketing and catalog work? “Start with a solid foundation of marketing, and build the creative on that.”
Carol’s client list includes Jacuzzi, DHC Cosmetics, Imagine the Challenge, French Toast School Uniforms, Herbalife, American Isuzu Motors, NFL Films Video, Principal Secret Cosmetics, BMW, iPrint.com, The Franklin Mint, Mary Kay Cosmetics, The Highlander Catalog, Health for Life, DMB Real Estate Development and many more. Her work has appeared in Direct and Catalog Age, as well as Communication Arts, and she teaches Creative Strategy for UCLA, Golden Gate University and San Jose State University. She writes articles for Inside Direct Mail and Catalog Age.
With years in the direct marketing and advertising world that dovetails with her catalog work, Carol also brings to play an unbeatable reputation for effective lead generation in space advertising, direct mail, email and brand strategy.