Consumer Privacy: Managing Risk, Gaining Trust, Improving Your Market Effectiveness
Dan Goldstein & Robert McKim
Increasing consumer awareness combined with the rapid evolution of privacy laws has made it essential for businesses to take a proactive approach to privacy to effectively manage risk and reduce exposure to government scrutiny. In this webinar, from a consumer privacy perspective, you will learn how to manage risk, increase consumer trust and improve your marketing effectiveness. You’ll learn about the value proposition of privacy and new privacy laws that impact marketers nationally. Also, you will learn about managing consumers and information under the CAN-SPAM, HIPAA, COPPA and other legislative acts. And, finally, you will learn how to conduct a consumer data privacy audit.
President and Founder
Privacy Research and Consulting
Dan Goldstein is the President and Founder of Privacy Research and Consulting. An attorney and member of the State Bar of California, he founded Privacy Research and Consulting following four years with the Direct Marketing Association.
At the DMA, he oversaw the development of educational content for DMA conferences. A large part of his responsibilities involved tracking strategic, tactical and legal developments in the direct and Internet marketing industries during the time where privacy came to the forefront as a public concern and a serious marketing challenge. In addition to working with numerous direct marketing innovators, his position at the DMA allowed him to work with political and policy leaders including former President George Bush, Sr., Senator Joseph Lieberman, former Secretary of Labor Robert Reich, and former US Trade Representative Mickey Kantor.
MRE Enterprises, LLC
As President of MRE Enterprises, a company focused on data management in a privacy environment, Robert McKim has played a major role in developing privacy software as well as contributing his expertise through consulting services on privacy auditing to meet the ever changing compliance regulations for email, do-not-call, and strict adherence to regulations for HIPPA, Sarbanes-Oxley, CAN-SPAM and other state regulations.
As founder and former Chairman of MSDBM, a Los Angeles based database marketing company delivering competitive advantage through advanced technologies, Robert grew the company to over $10 million dollars in revenue with 60 employees. He was instrumental in building and maintaining databases for some of the country’s leading CRM companies such as General Motors, BMW, Universal Music, Hewlett Packard, VeriSign, E*Trade, Sun America and Ebay.
Recognized for his leadership in high technology marketing, an international lecturer, author and writer, McKim is often asked to provide insight into database marketing initiatives and systems at conferences (DMA, NCDM, Folio Shows, DMB, DM days New York, Direct Focus...) and for business and technical publications.
Bob’s career started at Gillette as Brand Manager. He then became Schick’s Director of Advertising and later Bushnell Optical’s Director of Marketing and Sales. Bob then created his own Los Angeles advertising agency, which grew to more than $20 million in annual billings. As MSDBM Managing Partner, Bob won the “Triple Crown of Awards” for the 1998 Rodeo Direct Mail Campaign. Bob is currently on the DMA educational faculty and sits on the esteemed Baylor University CRM Core of Experts Board.