CRM: Leveraging Customer Information for More Effective Selling
Daniel P. Strunk
In this webinar, Dan Strunk defines for us CRM and how CRM can be used effectively with sales force automation tools. He raises the question “Why aren’t sales departments working more effectively with information readily available within their organizations?” Dan goes on to share why CRM systems designed to assist in the distribution of critical support information often go unused, and provides insight as to how better to use these systems. Finally, Dan provides strategies that should be employed to make CRM more successful within your marketing organization.
Executive in Residence
Mr. Strunk is a business professional with over 30 years experience in developing sales and relationship marketing programs. In the early 90’s Dan developed Quaker Direct, the consumer packaged goods industry’s first foray into relationship management programming. In 15 years of marketing consulting, Mr. Strunk has developed customer relationship programs for the following clients: NBC Television, R. J. Reynolds, the Wm. Wrigley Jr. Company, Bausch & Lomb and ConAgra Foods. Dan is currently a full time faculty member of DePaul University where he serves as an Executive in Residence in the Marketing Department. His academic interests include:
* Coauthoring a text on Customer Relationship Management titled “CRM Principles for Contemporary Sales & Marketing”,
* Serving as the Director of Partnership Development for the Sales Leadership Program at DePaul University, a program developed to produce the next generation of sales professionals.