Engagement Marketing: Growing Market Share in a World Controlled by the Consumer
In today’s environment, organizations need to know how to engage with their customers. Are you speaking to your customers and prospects in the correct manner? Are you defining the communities of influence? In this webinar, Randy Hlavac will examine marketplace changes impacting direct and database marketers today. He will also explore the concept of communities and their importance to your future marketing efforts. Additionally, Randy will examine two case studies one BtoB and BtoC to share how high-value communities are developed to gain market share efficiently and effectively.
Founder and Principal
Marketing Synergy, Inc.
Founded in 1990, Marketing Synergy is a market consulting company specializing in marketing analytics. Marketing Synergy assists companies in turning data into information to value markets, drive high impact relationship and acquisition marketing programs, and create marketing database systems to continually measure individuals and define & measure key target markets. Marketing Synergy employs 5 consultants located throughout the country and focuses on both B-2-B and B-2-C marketing companies.
Prior to starting MSI, Randy was Director of Marketing Research Services at MetroMail where he created the Data Mining group in Chicago. Prior to MetroMail, Randy was director of marketing research at TRW – Target Marketing Services and was an assistant vice-president of database marketing at Mutual of Omaha.
In addition to managing Marketing Synergy, Randy is also a 10-year Adjunct Professor of Integrated Marketing at Northwestern University and is a frequent speaker for the CADM, the DMA, DePaul University, Columbia University, and the NCDM.