Optimizing Match Accuracy for a Fast, Ongoing Lift to Marketing ROI
In this webinar Ed Allburn, President and CEO of Data Delta, shares how to utilize customer data for unique competitive advantage and how not to overlook a fast, cost-effective approach to provide an ongoing lift to your ROI. Ed reveals new tools and techniques to maximize match accuracy of your current data quality and CDI investments.
Ed Allburn is Pres/CEO of DataDelta, Inc. and 17-year veteran of Database Marketing, Data Quality and Customer Data Integration (CDI). Since 1988 he has worked in senior technical & strategic management positions for industry leaders such as Customer Insight Company/Metromail, IBM TJ Watson Research Center, Firstlogic, Group 1 Software and others. During his career Mr. Allburn has been responsible for over 200 successful CDI projects in banking, telecom, catalog and other industries. He is currently conducting the industry’s first survey on Single Customer View Accuracy in partnership with The CDI Institute and other industries.