Email Marketing for Success
In this webinar, Rachel walks us through e-mail marketing for success. Rachel will discuss some of the industry best practices and some of the tools and tricks necessary to develop highly relevant and effective e-mail programs. Rachel also discusses acquisition and retention programs and their relationship to privacy and legislative compliance.
Sr. Vice President, Client Services
CheetahMail, an Experian Company
Ms. Bergman has extensive experience in Internet advertising and email marketing. In her current position at CheetahMail, Ms. Bergman manages the bi-coastal Client Services team, which consists of Account Management, Professional Services, and inbound email management, with the ultimate goal of helping their clients grow and maintain more profitable relationships with their customers.
Ms. Bergman most recently served as the Vice President of Client Services at ClickAction (now, Yesmail, a division of InfoUSA, Nasdaq: IUSA), a leading email marketing company, and worked closely with clients to execute more effective email marketing programs. Prior to ClickAction, Ms. Bergman held business development and client service positions at Snowball.com (now, IGN Entertainment) and TheHealthNetwork.com, an Internet property of Fox Networks. Ms. Bergman holds a B.A. with honors in International Relations from The Johns Hopkins University in Baltimore, MD.