Segmentation Systems and Their Use in the Prospecting Process
Join Tiffany Weatherly as she discusses how to use segmenation systems in prospecting for new customers. She details how to use the systems to select individuals using quantitative techniques. Additionally, she discusses how the systems can be used assist in the generation of creative development and messaging to consumers.
Tiffany F. Weatherly
Tiffany Weatherly leads the management and marketing of Acxiom’s InfoBase Segmentation and Analytical products. Its products include Personicx, a household-level segmentation system, third party segmentation products and Analytic products utilizing InfoBase.
Before joining Acxiom in 1998, Tiffany was the Director of National Accounts for Hudson Foods. Her responsibilities included product development, management, marketing and sales administration for corporate accounts. Prior to this Tiffany was involved in retail product management at Tyson Foods.