Working with List Brokers and Managers
Join Pete Carney as he defines the role of the players in the list world – List Owner, List Manager, List Broker and Mailer. Pete has been in this business forever and shares many of his insights while walking you through the list purchasing process. Pete also shares how to engage a service bureaus and reminds us that we should always keep the customer happy!
Peter J. Carney
Founder and CEO
Peter J. Carney, best known as "Pete", began working in the list business in 1979. Having over 24 years in the business, he has worked for some of the largest and most successful direct marketing firms including Mal Dunn, Mail Marketing, & Equifax. After leaving Equifax as National Sales Manager, he opened his own list brokerage business in Irvine, California doing business as Carney Direct Marketing. Carney Direct Marketing is now one of the leading direct marketing companies on the West Coast offering a full array of services - list management, list brokerage, database marketing, and database management. Pete is commonly associated with the marketing of children's databases and pioneered many of the largest and most well known children's databases now available.
Carney Direct Marketing is an active member of the Direct Marketing Association and List Leaders. Pete is especially vocal on privacy issues and continually strives for more industry awareness of this ever-popular political hot button. He often serves as a DMA spokesperson to provide testimony to state legislators and the governor in an effort to promote the industry and provide a better understanding of its standards and practices.