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Viral Marketing -- How To Make it Contagious Sherrie Perkovich $39.99


The lines between traditional, direct, online, and viral marketing continue to blur. Target audiences are demanding unique, customized experiences on their terms, schedules. The net result is that customers want and expect more, marketers need increasingly sophisticated solutions to meet customer demands & deliver relevant messages to combat the consumer perfect storm that has been created. As a marketer you need to understand how to effectively use viral marketing. Sherrie Perkovich provides great insight into viral marketing by clearly defining the process and using case studies to drive home useful, pertinent points. She also provides keys to success to drive success factors for all viral campaigns.

Speaker Profile:

Sherrie Perkovich is a seasoned marketing pro with 15+ years of progressive leadership experience in marketing, over 10 years expertise in consumer driven brands and digital marketing. I am a proactive, energetic, self-starter looking to have a significant impact on business. Owning a balanced leadership style that allows for strategic and business skills, a high level of intellectual agility with capacity for original thought.

Areas of Expertise
Manage consumer and B2B brands from strategic planning through execution, conversion, optimization and retention
Deliver results for new customer acquisition and customer retention through integrated marketing campaigns
Managing internal staff as well as external vendors
Manage the offline and online brand presence
Track, measure and learn from all marketing initiatives
Build effective advertising platform as a revenue means
Online and offline testing/surveying marketing strategy
Develop and execute annual marketing plans
Expert target audience and industry evaluation
Identify and analyze research and implications
Develop/implement new customer acquisition programs
Experienced media strategist
Design/write sales/investor presentations, media kits
Web 2.0/social media guru & distribution strategy

Guest Speaker: at DePaul Univ, CADM, Bus Mktg Roundtable, Market4Demand, NCBPMA, Indep Computer Consult, & Data Univ

Industry & Audience Experience
Industries: action sports, wine, tech, non-profit, packaged goods, entertainment/digital media, healthcare, social media, travel, education, photography, consulting, finance, travel
Consumer: adults, men, women, moms, wine lovers, travelers, foodies, tweens/teens, sport junkies, elite affluent, Boomers/Seniors, Gen X/Y, music/media junkies, early tech adopters, photo enthusiasts, brides, green activists
B2B: CXO, enterprise, SMB, microbiz, public sector, non-profit, IT/tech, mobile pros, investors, ad agencies, media, sport sponsors and promoters

Clients: XTRM Sports Network, Warpshare, SustainLane Green Ad Network, Mamasource, Nordstrom Productions, Sozo Design, Wineglobe, Giordano Bros., SCARCE, Serves You Right, CASC