Predictive Modeling: Regression Analysis
In this webinar, Olivia Rud provides a great introduction to regression analysis. Olivia defines predictive vs. descriptive models and demystifies regression. She also shares how regression is used in marketing and provides detailed steps for defining successful regression modeling including: Defining the objective, Preparing data, Preparing the variables, Developing the model, Validating the model and Implementing the model. Olivia concludes by providing “pros and caveats” when using regression analysis.
Founder and President
Olivia is an internationally known speaker and author of Data Mining Cookbook (Wiley 2001). She has over 23 years experience in marketing with a 14-year emphasis in data mining and statistical analysis for a variety of industries. Using her blend of analytic skills and creative talents, Olivia provides direction and develops solutions for her clients in the areas of acquisition, retention, risk and overall profitability.
Through OLIVIAGroup, she offers a combination of services designed to help companies maximize their database marketing potential. Using StrategicInquiry™ and StrategicTargeting™, she partners with her clients to clarify their goals and design the optimal strategy.
To expand her services, Olivia is working on a Ph.D. in Human and Organizational Development through Fielding Graduate Institute. She has been working with clients for several years in areas of communication, change management, team building and leadership development.
Olivia is an instructor for SAS Institute in the Business Knowledge Series. She teaches a 2-day course based on her book, “Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Wiley 2001)”, now available in 4 languages.
Olivia also serves as Director of Advanced Analytics for the Executive Leadership Institute at the Stevens Institute of Technology where she is heading up the analysis of the Global Technology Confidence Indicator.
Olivia has held senior management positions at Fleet Bank, National Liberty Insurance and Providian Bancorp. She has a BA in Mathematics from Gettysburg College and an MS in Decision and Information Systems, with a concentration in statistics, from Arizona State University. She is a member of Phi Kappa Phi National Honor Society and Alpha Delta Iota National Honor Society, Decision Sciences, Arizona State University, 1991.