Integrated Digital Marketing: How Search & Email Should Work Together For Maximum Response
E-mail is widely regarded as the best performing online customer retention tool. Search engine marketing is the best performing and fastest-growing online customer acquisition vehicle to optimize the customer experience and maximize revenues. In this webinar, Kevin Johnson shares how search and e-mail should work together to produce maximum response. He will share how to digitally use data integration, campaign synchronization and e-mail within search to increase your bottom line profits.
Senior Vice President of Products and Marketing
Digital Impact (formerly)
Kevin Johnson brings extensive industry experience to Digital Impact, where he leads the product development and marketing organization. Prior to joining Digital Impact, Johnson was the senior vice president of client services at Netcentives, a leading provider of relationship marketing technology and services. Johnson managed all aspects of Netcentives' email marketing group, formerly Post Communications. Prior to his tenure at Netcentives, Johnson co-founded and served as CEO of Passporta.com, an e-commerce business providing hard-to-find local specialties straight from the world's best sources. Johnson also spent six years with the Boston Consulting Group, where he provided strategic and operating expertise to leading multinational companies. Johnson holds an M.B.A. from Stanford University and a B.A. from the University of California at Berkeley.