The Legislative and Regulatory Landscape for Direct Marketers in Congress and the State
Now more than ever direct marketers need to understand the legislative and regulatory threats emerging in Congress and the state capitols. Direct marketers cannot be idle while important decisions are being made about their business models. In this webinar, Tony Hadley will explain the legislative and regulatory landscape for direct marketers in Congress and the respective states. You will learn about the new laws recently passed in California that affect direct marketers and get a head start on the issues congress intends to address. Also Tony will discuss why public records are the cornerstone of market segmentation and how drug marketers can help keep public records public.
Vice President of Government Affairs
Tony leads Experian's federal and state legislative and regulatory programs relating to credit reporting, direct marketing, automotive solutions, e-commerce and privacy. Tony has been with Experian for seven years.
Tony manages a team of lobbyists who advocate in favor of public policies that benefit Experian and against those that would be harmful to our interests. His team monitors and responds to approximately 900 state and 75 federal proposals each year
Tony is responsible for leveraging Experianís influence by representing the corporation on the government affairs working groups of a number of industry trade groups. These include the Consumer Data Industry Association, the American Financial Services Association, the Direct Marketing Association, The US Chamber of Commerce, the National Business Coalition on E-Commerce and Privacy, and the Internet Alliance.
Prior to joining Experian, Tony led the legislative and regulatory program for the Manufactured Housing Institute, a national trade association, focusing on housing finance, insurance and real estate development.
Tony has also worked as a press secretary and legislative assistant on Capitol Hill and was a Presidential Management Intern under the Reagan Administration. He has a BA in journalism and a Masters of Public Administration, both from the University of Montana.