Boosting Profits by Driving Customer Lifetime Value
Barbara Lewis & Dan Otto
In this webinar, Barbara Lewis and Dan Otto share how to boost profits by driving customer lifetime value. Barber and Dan share how to calculate customer lifetime value and customer equity while using market response curves to enhance customer lifetime value and customer equity. Finally, they will share how to optimize the marketing budget based on customer lifetime value and customer equity.
MarQuant Analytics, LLC
Barbara Lewis, a former journalist turned marketing consultant, teamed up with her classmate, Dan Otto, when they graduated from the UCLA Anderson School of Management in 1995. As consultants, the two developed a number of computer models for clients. They began commercializing their models and started licensing their proprietary software. They formed MarQuant Analytics, which has four software products, all of which optimize the marketing budget.
Barbara began her career as a reporter for national publications and wrote for the Wall Street Journal, the Associated Press, the Los Angeles Times, the Dallas Times Herald, among others. She has been involved in strategic planning and marketing, both as a consultant and an in-house marketing director since 1978. Barbara also lectures at the Anderson School and Mount St. Mary’s College.
Barbara became a consultant in 1990 and has developed strategic, business and marketing plans for national, regional, local firms and individuals. She has facilitated strategic planning sessions, established marketing departments, hired marketing directors, implemented databases, conducted comprehensive research and trained professionals in marketing.
Barbara received an MBA from the Anderson School at UCLA and a BA from the University of Vermont.
MarQuant Analytics, LLC
Dan Otto, a former aerospace engineer, teamed up with classmate Barbara Lewis when they graduated from the UCLA Anderson School of Management in 1995. As consultants, the two developed computer models for clients. They began commercializing their models and started licensing their proprietary software. They formed MarQuant Analytics, which has four software products, all of which optimize the marketing budget.
Dan has extensive experience in business, science and engineering. He is an accomplished business consultant and analyst with information, communications systems, presentation, quantitative and management skills. As a technical manager and engineering specialist in the aerospace industry, Dan has had 13 years of experience in the control of large-scale design and manufacturing programs. He has organized and managed project teams in many disciplines including finance, engineering, design, manufacturing operations, human resources and customer relations. He has also managed multi-million dollar material and labor budgets.
Dan has designed and implemented comprehensive scheduling, tracking and cost control systems for logistical operations. He integrated PC and mainframe systems into the planning, cost accounting, design, development and manufacturing. He has also developed computer based business science applications and decision support systems for strategic partnering, performance evaluation and equitable compensation, cross-cultural policy analysis, financial analysis, operational optimizations, pricing elasticity and project management.
Dan received an MBA from the Anderson School at UCLA. He holds BS degrees in Biochemistry and Chemical Engineering from North Carolina State University. Dan also lectures at the Anderson School and Mount St. Mary’s College.