The Value of Direct Mail
Greg Whitman shares in this webinar, the Value of Direct Mail, from the USPS perspective. Greg shares why direct mail is fundamental to consumers and to advertisers. He also provides insight into why consumers respond base on “who” sent the mail piece.
Manager, Market Research
Market Strategy and Support Group
United States Postal Service
Greg Whiteman joined the Postal Service in 1969 and is currently the Manager, Market Research, in the Market Strategy and Support Group, of the Marketing group of the United States Postal Service. In this capacity he is responsible for the ongoing market research, market and competitive analysis, customer analytics, and segmentation analysis and planning.
Throughout his professional career Greg has held a series of executive management positions in Product Management, Sales, Market Research, and Marketing Planning.
Greg holds a BA from Dartmouth College, a Master of International Studies from the School of Advanced International Studies at The Johns Hopkins University, and an MBA in Marketing from The George Washington University.