New Census, New Data: A Look at the 2010 Census Data
Ken Hodges is the Chief Demographer at Nielsen and one of the premier demographers in the database marketing industry. In this webinar, Ken provides insight into Census data basics, the American Community Survey, and a look into the future regarding Census demographic data. Ken provides a detailed discussion of what is new since the 2000 Census data were collected, business uses and applications of demographic data and defines several of the Census data products. Ken also provides some resources that might be helpful in further understanding the 2010 Census data.
Ken Hodges is the Chief Demographer at Nielsen, a major supplier of consumer marketing information products. Kenís responsibilities include methodology and evaluation for the Claritas demographic estimates and projections, and the incorporation of U.S. Census data in marketing information products. Prior to joining Claritas in 1993, Ken spent 11 years as chief demographer at Donnelley Marketing Information Services. Ken has a Ph.D. in demography from Cornell University, and remains active in the profession of applied demography. He resides in Ithaca, NY.