The Anatomy of Online Advertising
Creating a successful online advertising campaign depends on a number of factors and not just where the ad is placed. The message and itís correlation with each online channel is important, as well as how success is defined and measured. Michael discusses the critical elements of a successful online advertising campaign and what approach marketers should take.
Mike is President of haystagg's North America division, bringing over 17 years of digital media experience. He has held leadership positions in organizations addressing a broad spectrum of digital media including display, mobile and affiliate marketing. Mike came to haystagg from Chitika, where as Head of RTB he led the organizationís real time media trading division. Prior to Chitika, Mike was VP of Audience Development at OwnerIQ where he helped build a data division for real time ad targeting.